The AmeriPlan Financial Services Initiative is a service of Halo Group, Inc. designed to offer financial assistance services to individuals through employers and benefit groups. The AmeriPlan Financial Services Initiative provides access to a network of financial services and solutions that is ideal for implementation by insurance providers, employer groups, third-party administrators, associations and benefit groups.

The AmeriPlan Financial Services Initiative integrates key financial tools and resources into one easy-to-access network in order to:
- Supply education and assistance to financially distressed consumers.
- Provide consumers with a one-stop-shop approach to financial literacy.
- Diminish the amount of outstanding consumer debt in the US.
- Reduce inefficiency at work caused by the hardship of financial stress.